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Map Your Customer DNA

Generating high-intent, high-paying leads starts with one key component:

Knowing your ideal customers.

Many founders and CEOs have a surface-level understanding of their customers.

They can rattle off job title, industry, company size, and (maybe) a few interests and hobbies.

That's not knowing them.

That's having some facts about people who may or may not even want what you're selling.

Knowing your ideal customers requires a deeper understanding of who they are, what they need, what they think, and the ideal state they are striving to achieve.

I call it your Customer DNA.

Customer DNA Framework

Over the past six years, I've developed the Customer DNA Framework — 5 simple attributes that define your ideal customers.

Knowing (and memorizing) these 5 attributes will help you:

• Create content they need
• Craft messaging that resonates
• Design ads that grab their attention
• Develop an offer they can’t say NO to
• Send outbound messages that are relevant
• Show up where they are with the right message

Ultimately, create a marketing plan that attracts and converts them.

Here are the attributes you need to know:

Title & Company

Clearly define the job title and company of your ideal customers.

Example: Founders and CEOs of 7-8 figure B2B companies in the industrial or professional services space.

Defining Characteristic

Explain the main characteristic that helps identify that they are a good fit. This could be anything, but it should be true of every ideal customer.

Example: Experiencing revenue stagnation and have tried everything to reverse it.

Resonating Mindset

Define the mindset they need to resonate with the solution you provide.

Example: Fed up with marketing agencies that don't deliver results and want to build their business the right way.

Challenge or Limitation

Define what is ultimately limiting them from solving their problem.

Example: Don't know what makes their business unique or how to communicate it well.

Ideal State

Define what they are hoping to achieve — the ideal state they want to get to in their business.

Example: Become the only choice for their ideal customers, generating high-intent, quality leads that convert.

Know Your Ideal Customers

Attracting and converting your ideal customers starts by knowing them.

Do some research. Interview your customers. And map out your customer DNA.

You'll have better insights to develop a marketing plan that actually works.

The Ideal Customer Playbook will help.

This Notion database will help you:

• Identify your ideal customers
• Learn everything about them
• Map out their Customer DNA
• Map out their Customer Journey
• Create a living Customer Profile
• Uncover the niche channels where they buy
• Create a marketing plan that will generate leads

It even includes resources, templates, and AI prompts to help.

By the end, you'll have everything you need to generate high-intent, high-paying leads.

Launching tomorrow for $299.

​Join the waitlist to get it for $199.​

Until next week,

#SassyJason out.

✌🏼

Jason Vana

Founder & CEO @ Shft.agency​

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P.S. Get on the waitlist for the Ideal Customer Playbook. You'll build an effective marketing plan in no time.

How We Help:

When you're ready, there are a few ways SHFT can help you:
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• ​Find Your Differentiation Email Course: uncover and own your unique value with this free course.
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• ​Onlyness Call: uncover your unique value and get suggestions on how to own it in your offer, content, and marketing in this 1.5-hour consultation with Sassy Jason.
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• ​Onlyness Brand System: done-for-you brand strategy, marketing strategy, and design packages. Perfect for startups, scaleups, and solopreneurs who want to attract, convert, delight, and keep their ideal customers.