Onlyness is a way of structuring your business so clients choose you.

• no chasing
• no pestering
• no gross tactics

Just showing up with a clear unique value communicated through every aspect of your business.

Done well, prospects won't even look at your competitors.

(90% of mine never did)

They have a problem. They find you. They only want to work with you.

It's a beautiful framework.

One that I've installed for 145+ clients.

Here's how it works:

1. Find Your Onlyness

Uncover the ONE thing you do that your:

• Competitors can't or won't do
• Ideal customers want or need

It's often found in your processes, deliverables, or methodology.

My Onlyness Strategy Template will help you find it.

5 video lessons, fill-in-the-blank template, implementations resources for only $29 (the cheapest it will ever be).

2. Find Your People

You are not for everyone.

Find that subsection of your total addressable market who are:

• most likely to buy
• most likely to buy quickly
• most likely to pay a premium
• most likely to trust you

Those are your ideal customers — the people you want to focus your branding, messaging, positioning, and marketing after.

My free Customer Persona Template will help.

3. Communicate It Everywhere

Craft a message that communicates your onlyness in a clear and compelling way.

• Clear - so people understand what makes you unique
• Compelling - so people are moved to buy from you

Use that message everywhere: your website, content, social profiles, emails, marketing materials, sales materials.

You should get sick of seeing it everywhere.

This blog posts gives you 12 one-liner message templates.

4. Create an Experience

Prospects should feel your onlyness in every interaction with your business.

Map out the experience you want them to have that points back to your onlyness.

Think through:

• Marketing
• Content
• Sales
• Operations
• Service and Support

One seemless experience is the goal.

5. Own the Market

Follow steps 1-4 and stick to it.

Don't change your onlyness when you see a new fad or trend or some other business touts a new "strategy" you should steal.

It takes years, if not decades, to own a unique position in the market.

But, if you follow this framework, you'll get there.

Because you'll be the ONLY choice for your ideal customers.

And that's the position that gets clients lining up around the block to work with you.

Until next week,

#SassyJason out.

✌🏼

PS. Build your Onlyness Strategy with my 5-session course and fill-in-the-blank template for only $29 (the cheapest it will ever be).