75% of Shft's revenue comes through my LinkedIn account.
That didn't happen by accident, or by spending 6-8 hours on the platform like most of the fluffluencers you see.
You may not guess this about me, but I don't like spending time on social media.
The comments, notifications, engagement, always having to "be on"...
That crap drains me.
So, I created a system that allows me to spend minimal time on LinkedIn, while connecting with my ideal customers and nudging them to become clients.
It's something I teach to all of our Onlyness Brand System clients.
Here's the system I use ↓
Strategy (Create Once)
Take some time and make 3 key decisions about your LinkedIn account:
1 What do you want to be known for?
Tie this to your product or service.
For instance, I want to be known for brand strategy. When you see my profile picture on LinkedIn, I want "brand strategy" to be the first thing that pops in your mind.
2 Who are you trying to attract?
Get clear on your ideal customers. Who are they, what do they struggle with, what type of help do they need, what kind of content do they consume?
The more you know them, the easier it is to attract them (and stay focused on what to create).
3 What makes you unique?
No matter what you sell, there are 1000s of other "experts" like you already on LinkedIn.
Figure out what makes you unique and the points of view you'll share in your content. If you sound like everyone else, there is no reason to choose you.
My LinkedIn Just Get Started Guide will help you create that strategy.
Create Content for Your ICP
LinkedIn content is all about awareness.
Even sales posts, case studies, and clients stories that the fluffluencers pitch as bottom-of-funnel is really only awareness.
No larger B2B company buys from a single LinkedIn post.
See your content as a way to help your ideal customers.
Or, as I've said for years, create content that teaches your ideal customers to do for themselves what they could pay you to do for them.
The 7-8 figure clients I land from LinkedIn say that my content showed I knew what I was doing.
Focus on:
- Actionable content
- Diagnosing problems
- Reframing how they think
- Sharing your unique point of view
- Practical how-to content
Shoot for 3-5 times a week (most of my clients do 3 times a week).
Engage Before You Post
Spend 20 minutes engaging on other people's content before your post goes live.
Focus on these categories:
- Top Creators: Those who attract your ideal customers and get moderate to high engagement on their posts. The goal here is to be seen where your ideal customers spend time.
- Ideal Customers: If they create content on LinkedIn, engage with it. These people get priority. The goal here is to build relationship with your ideal customers.
- Same/Parallel Industry: Those who do what you do or sell something different to your ideal customers. The goal here is reciprocation.
Grab my LinkedIn Just Get Started Guide to build your engagement strategy.
Reply to Comments on Your Post
Schedule a few times per day to log in and respond to comments on your post.
This is about relationship building.
You'll get to know those who comment, collaborate with them, and build trust.
Focus on DMs
Your content is the attraction and credibility piece, but money is made in the DMs.
Here's how I spend time every day in the DMs:
- Commenters/Reactors
Scan through yesterday's post and send one of these DMs to any of your ideal customers who reacted to or commented on your post.
- Received Connection Requests
Send one of these DMs to any of your ideal customers who sent you a connection request.
Schedule Your Time
LinkedIn can become a huge time-suck if you aren't careful.
I schedule my time on LinkedIn in short blocks to ensure I make sure I don't get sucked into the feed-scrolling vortex.
Here's a sample of my schedule:
- 7-7:45am: Engage, publish post, respond to comments
- 7:45-8am: Send DMs
- 11:40am-12pm: Respond to comments, engage
- 4pm-4:10pm: Reply to and send DMs
Short bursts throughout the day.
Additional Resources
These resources will help you build a system that generates revenuew from LinkedIn:
Generate Highly Qualified Leads
This week alone, I generated 7 highly-qualified leads following the system I laid out above.
All without getting 100s of likes on my posts, joining an engagement pod, or spending 6-8 hours engaging on the platform.
The right system makes a world of difference.
Figure out what works for you. Build a system around it. And watch as ideal customers want to work with you.
Until next week,
#SassyJason out.
✌🏼
