Happy Monday, Reader!

Most founders believe that creating content is enough to drive high-ticket sales.

Publish a few posts on LinkedIn. Post some videos on YouTube. Write a blog post. Send an email.

And BAM — people are throwing money at you for your high-ticket service.

If only business worked that way.

I'd have a private island equipped with guard sharks with laser beams on their heads already.

Sadly, content doesn't work that way.

Deals aren't made by hitting the publish button. They're made in the direct messages you send.

I stress this when I create a marketing strategy for a client.

Yes, you need to post educational content to position your business as the expert.

Yes, you need to engage on other people's content to get traction.

But the real results happen in the DMs.

DM Templates that Made $700k

I include 18 DM templates in every marketing strategy that includes LinkedIn as a channel.

My clients have seen insane results using them:

• 3x response rate
• 4x leads generated
• 3.5x revenue generated

Here are 6 of those templates:

1. Sending a Connection Request

Use this in your personalized connection request when you've liked and engaged on their content first:

Loved your post today about {topic}! Would love to see more of your content in my feed. Care to connect?

Note: Blank connection requests have a higher acceptance rate, unless the message is about their content. It's an ego thing.

2. Viewed Your Profile

Use this in your personalized connection request when they've viewed your profile but haven't connected:

{name} - noticed you stopped by on my profile. Was it the content or are you looking for some {category} help?

3. Received a Connection Request

Use this when you accept someone else's connection request:

Thanks for the connection request, {Name}.

Do you have any {category} questions?

I've helped XX businesses {do what}. More than happy to give some free tips to help you do the same.

4. Accepted Your Request - Content Focus

Use this when a prospect accepts your connection request:

{Name} - thanks for connecting.

I post a lot of content about {unique value}.

More than happy to answer any {topic} questions you have.​
​
​5. Accepted Your Request - Lead Magnet Focus

Use this when a prospect accepts your connection request:

{Name} - thanks for accepting my invite.

I recently put together a {guide, course, etc.} on how to {do what}.

Would you like a copy?

6. Soft Pitch

Use this when a prospect shows signs that your offer could solve their problem:

Hi {name} - saw that you are {action related to your offer}.

We helped {client} {do what} that produced {result}.

Worth it to see how I can do the same for you?

Make Them Yours

The key to making these templates work?

You have to make them yours — your voice, your word choice, your style.

Give these 6 DM templates a try.

Want all 18, including a daily outreach sequence to know how to use them?

​Grab my LinkedIn DM Templates for only $29.​

My clients have made $700k+ from them.

Maybe you'll be next.

Until next week,

#SassyJason out.

✌🏼

PS. Get your copy of my LinkedIn DM Templates for only $29.