Creating a brand strategy isn't complicated.

It's making a simple decision about:

• the unique value you bring
• to whom
• how

Most founders get lost in the weeds.

Trying to create an offer, content, ad designs, web copy, pricing, or sales pipeline before they nail the core of their business.

And then wonder why selling feels complicated.

They don't know their company, who it's for, or why on earth anyone should choose them over the competition.

(And, no, it's not that you care about your customers)

Clarity comes from a brand strategy.

Not from another trendy tactic guaranteed to land you 10 new clients this week.

(gross)

Brand Strategy Template

A brand strategy is not a 90-page brand book covering messaging, design, and personality.

It's a single statement that guides your company.

This statement:

That statement provides direction and clarity for your business.

• the offers you create
• the content you publish
• the ads you run
• the prices you set
• the people you hire
• the way you sell
• the messaging you write
• the look you design

Until that statement is written, everything is a guess — and often the wrong guess at that.

Crafting Your Brand Strategy

So, how do you write your brand strategy?

Let's break down the components:

Category

The simplest way to determine your category is to ask yourself:

What would people search for on Google or in an LLM to find me?

Find one that fits their search intent and that gels with the business you want to build.

Unique Value

Your unique value is found at the intersection of:

• What you do exceptionally well
• What your customers want or need
• What your competitors can't or won't do

Think beyond caring for your customers (every business says that), quality, being authentic, or personality.

Differentiated Method

This spells out how you provide that unique value.

Look at your processes, deliverables, operations, or repeated results.

Ideal Customer Label

Describe how your ideal customers feel before working with you.

There are two directions you can take:

• Positive: they're driven, ambitious, ready to change
• Negavite: they're overwhelmed, frustrated, stuck

Figure out which one resonates with them the most.

Competitor Label

Describe your competitors in a way that positions your business away from them.

It should highlight your unique value and show that they are inable to provide that same value.

Get the Fill-in-the-Blank Template

Crafting a brand strategy provides the clarity you need to make every future business decision.

It's a non-negotiable if you want to truly grow.

But, you don't have to do it alone.

I distilled my experience of crafting 145+ brand strategies into a mini-course.

• 5 short video lessons
• Fill-in-the-blank template
• Instructions to create your implementation plan
• Resources to help you implement (such as marketing tools)

I would normally charge $599 for this.

But I'm giving it away to my email list for only $29.

​Grab your copy here before I come to my senses and raise the price.

You'll walk way with a brand strategy that provides clarity to everything in your business.

If you're into that sort of thing.

Until next week,

#SassyJason out.

✌🏼

PS. Build your Onlyness Strategy with my 5-session course and fill-in-the-blank template for only $29 (the cheapest it will ever be).